Symptoms And Symptoms Of Schizophrenia - 1515 Words

The term ‘Schizophrenia’ was introduced by Eugene Bleuler in 1908 to describe a set of symptoms previously labelled as dementia praecox. Schizophrenia refers to the splitting of different psychological symptoms within a single personality (Davey, G. 2014). â€Å"Schizophrenia is characterized by delusions, hallucinations, disorganized speech and behaviour, and other symptoms that cause social or occupational dysfunction. For a diagnosis, symptoms must have been present for six months and include at least one month of active symptoms† (American Psychiatric Association 2013). Some key changes have been made to the category of Schizophrenia in the DSM5. The symptom threshold has been raised, requiring a patient exhibit at least two specified symptoms (the threshold was one in previous editions). Additionally, the diagnostic criteria no longer identify subtypes, based on the evidence that a patient s symptoms often changed from one subtype to another. Schizophrenia can be divided into three sub-categories, positive, negative and mixed (Andreasen, N. C., Olsen, S. 1982). Positive refers to the presence of active symptoms including delusions and hallucinations; negative symptoms refer to a loss of emotion (affective flattening), speech (alogia) or motivation (avolition), and mixed refers to a situation in which either both sets of symptoms exist, or neither. The first biological factor to consider in the aetiology of schizophrenia is the role of genetics. In 2000, KendlerShow MoreRelatedSymptoms And Symptoms Of Schizophrenia1176 Words   |  5 Pages Symptoms The symptoms of schizophrenia are wide and varied, typically falling into three main categories, positive symptoms, negative symptoms, and cognitive symptoms. Each of these symptom types affect the patient in different ways, and in different degrees of severity. The symptoms may range from mildly irritating, to severe and debilitating. Positive symptoms are behaviors not normally seen in healthy people. Negative symptoms are behaviors that are usually exhibited in healthy people but areRead MoreSymptoms And Symptoms Of Schizophrenia1671 Words   |  7 Pages Schizophrenia is defined many ways, but each definition of this disorder is correct. No two individuals will have the exact same symptoms of schizophrenia. The word schizophrenia comes from the Greek words that mean â€Å"split mind†. This disorder can lead to many other problems throughout a person’s lifetime. There are many different symptoms that can help with a diagnosis of schizophrenia, but each of the sym ptoms can also be contributed to other disorders. The symptoms of schizophrenia appearRead MoreSymptoms And Symptoms Of Schizophrenia904 Words   |  4 Pagessigns symptoms observed. Some of the disorders are caused by different factors and reveal divergent signs and symptoms which are depended on the field of the body infected. This paper purposes at critically evaluating and analyzing psychological disorder referred to as schizophrenia by demonstrating its symptoms and their occurrences. It will discuss the causes of this type of psychological disorder and possible diagnostic together treatments mechanisms of this kind of disease. Schizophrenia is aRead MoreSymptoms And Symptoms Of Schizophrenia1077 Words   |  5 PagesIntroduction Schizophrenias is a serious mental illness characterized by incoherent or illogical thoughts, bizarre behavior and speech, and delusions or hallucinations, such as hearing voices (APA,2015). I choose to touch on the topic of schizophrenia because I always been interested the topic itself. The one thing I wondered is if there are different stages of schizophrenia and why it may be hard to diagnose. Schizophrenia is a mental disease that’s very hard to pinpoint in a person, whichRead MoreSymptoms And Symptoms Of Schizophrenia1210 Words   |  5 PagesIntroduction Schizophrenia Symptoms. Schizophrenia is a chronic and severe mental disorder which is characterized by an inability to distinguish what is real and subsequent abnormal behavior. Literally translating from the Greek skhizein and phrÄ“n meaning ‘split-mind’, schizophrenia is characterized by both positive symptoms, e.g. hallucinations, delusions, and disorganized thinking, and also negative symptoms, e.g. apathy, Anhedonia, and deficits in executive functioning. The Diagnostic and StatisticalRead MoreSymptoms And Symptoms Of Schizophrenia1153 Words   |  5 Pages 1 / 3 Cindy Tien 3-18-15 Per.6 Schizophrenia What is Schizophrenia? Can you imagine living day by day having to hear and see things that nobody else could? You feel alone, lost and different amongst other normal people. Believe it or not, approximately twenty five million people in America have been impacted by this disease called schizophrenia. What is schizophrenia? Schizophrenia is mental disorder distinguished by disturbances within thought patterns, attention, and emotions. UnfortunatelyRead MoreSymptoms And Symptoms Of Schizophrenia Essay858 Words   |  4 PagesSchizophrenia Over 2 million Americans suffer with schizophrenia each day. A vast majority of people diagnosed with schizophrenia suffer from hallucinations, delusions, paranoia, and disorganized speech. Hallucinations are sensory experiences in the absence of external stimulation; therefore, people with schizophrenia may see people or things that are not really there and may even hold conversions or have relationships with these â€Å"people†. Delusions are false beliefs about reality. Someone withRead MoreSymptoms And Symptoms Of Schizophrenia1569 Words   |  7 Pagesmental health professionals, Jaime was confirmed to have paranoid schizophrenia. Jaime was immediately put on antipsychotic medication, and after about 3 months of taking that medication, he started attending psychological treatment. He has been continuing with both procedures for about a year. Today, his medication dose has lowered and he has shown much improvement compared to when he first was diagnosed. Introduction Positive symptoms are behaviors that aren t seen in healthy people, people whoRead MoreSymptoms And Symptoms Of Schizophrenia1049 Words   |  5 Pages The Effects of Schizophrenia Madison M. Sulak Dr. Linstrum PSYCH 2301 East Texas Baptist University Fall 2015 Pg. 1 A brain disorder can be triggered by multiple different things such as a stroke, abnormal growths, any type of viral infection, or cancer. There are countless types of brain disorders that people are diagnosed with daily. According to the National Institute of Mental Health, â€Å"Schizophrenia is a chronic, severe, and disabling brain disorder that has affected peopleRead MoreSymptoms And Symptoms Of Schizophrenia1430 Words   |  6 PagesIntroduction Schizophrenia is very complex and â€Å"startling disorder characterized by a broad range of cognitive and emotional dysfunctions† (Barlow Durand, 2015, p. 477). It can greatly impact a person’s life in a negative manner: affecting physical, emotional, relational, and occupational health. The National Institute of Mental Health defines schizophrenia as a â€Å"chronic and severe disorder that affects how a person, think, feels, and acts† (National Institute of Mental Health, n.d., para. 1).

Power Struggle of Russia - 1325 Words

After WW1, There was a power struggle for the leader of Russia. High level government workers Joseph Stalin and Leon Trotsky fought for the throne after the untimely death of Vladimir Lenin. 1Joseph Stalin was born on December 18, 1878. His given name is Josef Vissarionovich Djugashvili or ИÐ ¾ÃŒ Ã' Ã ¸Ã'„ Ð’Ð ¸Ã' Ã' Ã °Ã'€Ð ¸Ã ¾ÃŒ Ã ½Ã ¾Ã ²Ã ¸Ã'‡ Ð ¡Ã'‚Ð °ÃŒ Ã »Ã ¸Ã ½ in Russian. He was born in what would now be Georgia in a place called Gori, Tiflis Governerate, Russian Empire. Stalin’s family lived in poverty all throughout his childhood. His father worked as a cobbler mending shoes and his mother was a maid. He was very violent towards his son and was an avid alcoholic. The family’s home was a small shack off of a dirt road. They had a serious problem with the home constantly being wet with sewage. Stalin had many issues with disease as a child. First he caught smallpox at the age of seven. As a result of the smallpox, scars were l eft on his face. This would become an area of embarrassment for Stalin throughout his childhood. Stalin also caught blood poisoning as a child. This was a result of one of the brutal beatings his father gave him while drunk. Because of this one of his arms became deformed and stopped growing causing him to lose use of the hand. Because of the intense beatings Stalins father gave him, he began to hate him. One Stalin became old enough he tried to fight back so his father would not beat his mother. Stalin received education at his local church school because of Czar Alexander III’s educationalShow MoreRelatedDonald Trump’S Election Was Shrouded In Mystery And Conflict.1512 Words   |  7 Pagescampaign also brought about a new discussion regarding relations with Russia. Throughout his campaign, Trump brought up ideas of repairing the deplorable relations between the United States and Russia, sparking debate throughout the political sphere. Specifically, Senator Lindsey Graham called attention to the fact Russia is still a grave threat to United States interests. Even though Trump seeks a better relationship with Russia, they do, in fact, represent a prodigious endangerment to United StatesRead MoreFall Of The Soviet Union Essay1241 Words   |  5 Pagesleave the Soviet Union right before it fell. Lithuania payed for this by not keeping territory by its border. Ukraine is currently dealing with the fallout from a civil war that Russia meddled in and then won. Russia being the start of the Soviet Union fared better than most of the countries, but it still had its struggles. Russia struggled for a decade to figure out how to deal with the debt and money issues left behind by the Soviet Union and today most of its citizens that remember how it was missRead MoreAnimal Farm By George Orwell1490 Words   |  6 Pagespolitical changes in which the Soviet Union gained power as described with the analogy of a group of animals on a farm who overthrow their farmer and proceed to struggle through decision making and struggles associated with searching for a balance of power. There is a series of power changes and periods of different leadership styles described. To understand the novel and the political implications that it implies one must understand these political power changes and political systems. The first politicalRead MoreCapitalism Has Evolved Into Imperialism1589 Words   |  7 PagesAt the turn of 19-20th centuries, capitalism has evolved into imperialism. The world was almost completely divided between the major powers. Uneven economic and socio-political development intensified. States, which entered the path of capitalist development (USA, Germany and Japan) after the others, quickly moved forward and pressed the old capitalist countries - Great Britain and France out of the global markets, aggressively seeking redistribution of colonies. The most acute contradictions haveRead MoreForeign Relations With Russia Essay996 Words   |  4 PagesUniteds States’ foreign relations with Russia have been shaky even after the fall of the USSR in 1991, most notably because Russian leaders have never been very supportive of the United States’ global democratic influence. However, with the collapse of the Soviet economy, Russia realized that democratic economic pol icies were probably the only path to a successful and thriving country. But with recent U.S. intervention in Russian foreign policy over the annexation of Crimea and the unstable UkrainianRead MoreThe Main Causes Of The Cuban Revolution1643 Words   |  7 Pagescorrupt way in which the country was running, the large role the US played in the running of Cuba and the poor treatment and conditions the lower class Cubans lived in. The leader before the revolution was a man named Fulgencio Batista, who came into power via a coup by using his military force to take over Cuba. He ha suspended the Constitution effectively by establishing a dictatorship government and increased the Cuban dependency on the US. Batista allowed the US to build casinos, reaping the profitsRead MoreWilliam Churchill s Quote On Russia Putin1208 Words   |  5 PagesTo modify Winston Churchill’s quote on Russia Putin â€Å"†¦is a riddle wrapped in a mystery inside an enigma.† We can unwrap th is mystery by analyzing Putin’s foreign policy through the eyes Morgenthau which will be the basis of this paper. By understanding the mystery we can say that Putin is following a Realist perspective and not the liberalist perspective especially with the Crimean Conflict. Before we begin in analyzing Putin’s Russia we must outline a few of the essential factors of the realistRead MoreEssay on The Impact of Lenin on Russia and the Russian People939 Words   |  4 Pages The Impact of Lenin on Russia and the Russian People Vladimir Ilyich Ulyanov (a.k.a Lenin) was born in 1870, into a middle class family. In the year 1887 when Lenin was 17 his elder brother Alexandra was executed for conspiring to assassinate the tsar. Lenin who was already well educated and fond of reading and writing was encouraged to enter politics to make changes and to somehow avenge his brothers death. The long term effects of this were that Lenin would laterRead MoreThe United States Constitution And Russian Constitution Essay1444 Words   |  6 PagesThe United States constitution and the Russian constitution both share similarities in which they lay out the governmental structure such as: the Federal, Legislative and Judicial branches, however, the details and power that lies under each of the branches is much different between the two constitutions. Both constitutions also have differences that can be attributed to the time in which it was constructed as one was drafted by revolutionary figures during the 18th century while the other was draftedRead MoreThe Triumph of the Bolsheviks Essay1252 Words   |  6 PagesThey mistreated various soviet members, made allies which the main population of Russia were discontent with, lacked support because of their unfair participation in elections and were responsible for many economic declines. This led to many arduous problems in which the Bolsheviks had to go through great triumphs in order to overcome them. Despite their success, they went through great struggle because of their somewhat obstinate yet determined behavior. In November

Critical Study of Tourism and negative effect it has on the Environment Free Essays

Introduction Tourism is a global industry of great economic importance, driven by human desire to experience new environments, be it the natural environment of a tropical beach or the built environment of an old city. People are travelling regularly to different parts of the world for long term stay on different purposes like vacation, business meetings, and recreation is Tourism. These people are usually called as tourist’s . We will write a custom essay sample on Critical Study of Tourism and negative effect it has on the Environment or any similar topic only for you Order Now Group of businesses or services which are dependent on tourism is collectively called Tourism Industry .Tourism industry has become one of the rapid growing industry across the world. The demand is increasing day by day. Most tourism places in the world seem to be France, Spain, USA, China, Italy and the UK. (Charmaine 2010) Many countries depend heavily upon travel expenditures by foreigners as a source of taxation and as a source of income for the enterprises. Therefore, the development of tourism is often a strategy to promote a particular region for the purpose of increasing commerce through exporting goods and services. Therefore it provides direct employment for the people associated with occupations in bars and hotels. The average standard of living of people increases well and at the same time unemployment is on the decrease. However, tourists cause environmental damage through forest fires, destruction of sand dunes and pollution. Consequently this serves negatively as increased pollution disturbs local residents and also it may discourage tourists from further entering the country. After this, tourism undermines culture by commercializing it and this is often connected with increasing litter, graffiti, vandalism and noise – tourists do not always respect traditional cultures. There are a number of benefits of tourism for both the tourist and the host destination. On a large scale it offers a good alternative to some more destructive industries for generating income both on nationally and privately. The tourism industry encompasses many different areas, so it also creates jobs in many different areas. With tourism come hotels, restaurants, car rental agencies, tour companies, service stations, souvenir shops, sports equipment rentals, and much more. All of this creates many different levels of employment for people in a given community. Tourism industry is taking advantage of the demand and working more on the development side, and as a result some rural places are also getting developed. The most commonly seen advantages benefits from the Tourism include new jobs, income, and tax revenue to the government. The tourism is also bringing the knowledge of that particular place to the world, and upgrading the local cultural facilities, or an enhancement of regional conservation efforts .Generally, tourism is very profitable in the terms of income for the countries, especially to those which are in the developing stage, as this industry does not require lot of literacy or capital. And it yields good profits with less investment. (Blake and Albache 2008) Tourism provides much needed foreign currency and foreign investment .The economy of third world country can boom through this and the population benefits as well .Development should meet the needs of the present without compromising the ability of future generations to meet their own needs . So the tourism industry should work today for the better life of future citizens. As the country has more economic sources, now it can be used for the improvements of the infrastructures like roads, transportations and communication links which again will be useful for both the local people and to the tourists. As a result of increased demand of tourism, environmental development issues will be considered by the government to attract tourists. Directly or indirectly Tourism will also be responsible for the improvement of the local education standard. (Debbie 2003) Benefits deriving from tourism development must be balanced against potential negative effects. Jobs in the travel and tourism industry are frequently low-paying and seasonal and often offer limited benefits. In some cases, particularly where tourism strategies are ineffectual, local residents may have to pay for tourism marketing and infrastructure through higher taxes. Tourism can also increase demand for land in rural areas, which may inflate real estate prices, potentially putting the cost of housing beyond the reach of the average local resident. This is the case for some amenity-rich tourism destinations, experiencing growth in recent years stemming from recreation-based activities (Brown and Fazzone, 1998). Tourism may directly lead to unsightly sprawl in rural areas by creating a demand for development. Other negative side effects include potentially higher rates of crime and greater demand for local services, such as police and fire protection and sanitation services, which can be expensive to provide. Also, tourism can risk changing the rural â€Å"sense of place† for some communities. Increased crowding and traffic congestion may also result with an influx of tourists into an area. Greater demand for local arts and crafts can also potentially lead to a lowering of the quality of these products. Finally, tourism risks degrading natural resources in rural areas unless3 environmental sustainability efforts are undertaken. Many of these risks, however, can be mitigated if proper planning is employed at the outset of tourism development. (Holden 2007) Sustainable tourism in its purest sense is an industry which attempts to make a low impact on the environment and local culture, while helping to generate income, employment, and the conservation of local ecosystems. It is responsible tourism that is both ecologically and culturally sensitive. (Beech and Chadwick 2005) Sustainable tourism activities have minimal impact on the environment and culture of the host community. According to the World Tourism Organization, sustainable tourism is tourism that leads to the management of all resources in such a way that economic, social and aesthetic needs can be fulfilled while maintaining cultural integrity, essential ecological processes, biological diversity and life support systems. Taking a leaf from the definition of sustainability itself, sustainable tourism is also defined as a process which meets the needs of the present tourists and host communities whilst protecting and enhancing needs in the future Sustainability principles refer to the environmental, economic, and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions to guarantee its long-term sustainability. (Goodwin 2000) Sustainable Tourism refers to a level of tourism activity that can be maintained over the long term because it results in a net benefit for the social, economic, natural and cultural environments of the area in which it takes place. The United Nations World Tourism Organisation defines sustainable tourism as tourism that meets the needs of present tourists and host regions while protecting and enhancing opportunity for the future. Rather than being a type of product, it is an ethos that underpins all tourism activities. As such, it is integral to all aspects of tourism development and management rather than being an add-on component The objective of sustainable tourism is to retain the economic and social advantages of tourism development while reducing or mitigating any undesirable impacts on the natural, historic, cultural or social environment. This is achieved by balancing the needs of tourists with those of the destination. Sustainable tourism is tourism that is economically, socio culturally and environmentally sustainable. With sustainable tourism, socio cultural and environmental impacts are neither permanent nor irreversible. (Butler 1999) Bibliography Blake, A., J. S. Arbache, et al. (2008). â€Å"Tourism and poverty relief.† Annals of Tourism Research Available from: http://The Disadvantages of Tourism in Developing Countries | Suite101.com http://www.suite101.com/content/the-disadvantages-of-tourism-in-developing-countries-a292259#ixzz1MQA3Ciue Butler, W. 1999 ’Sustainable tourism’ London: Rutledge. Available from: http://www.informaworld.com/10.1080/14616689908721291 Charmaine, M. 2010. ‘Land Pollution Effects on Tourism’ Available from: http://www.ehow.com/about_6643366_land-pollution-effects-tourism.html Debbie, S. 2003.’Travel Tourism Marketing’. Available from: http://www.travelandtourism.com/10.1300/J073v17n04_05 Goodwin, H. 2000. ‘Tourism and Biodiversity’ Available from: http://egis.cefe.cnrsmop.fr/Tourism%20Frontpages/Boniface%20article.htm Holden, A. 2007. ‘Environment and Tourism’ London: Routledge. Available from: http://www.routledge.com/books/details/9780415399555/ How to cite Critical Study of Tourism and negative effect it has on the Environment, Essay examples

Race for Life Cancer Research Blackpool

Introduction Race for life is known to be a series of events that are conducted to raise funds for women only. Organization of this event is done is done by the Cancer Research UK which is a British charity. These events conduct several activities such as walking, jogging and running. These races that are conducted are done in the course of 5 kilometres and focus on the aim of raising funds and sponsorships. The funds raised by this event are distributed amongst 200 categories of cancer disease. The event possesses a status of being gender segregated that has resulted in giving rise to certain complaints (Wynick 2014). It has also resulted in the development of alternate events for men that include events of short run for 5 kilometres for Moore. The Fund for Imperial Cancer Research had identified Jim Cowan who possessed the actual concept for the generation of Race for Life. The respective Fung then started being engaged with Mr. Cowan for organizing and enacting as director of the race that was conducted for the very first event of Race for Life. This event took place in Battersea Park in the year 1994. In this particular event, almost 750 candidates had participated and the fund raised was almost 48,000. In the next year, extension of the race was done to 6 different venues and consisted of 4500 participants. This race contributed in raising 210,000 (Williams 2014). As years passed, there was an improvement in the intensity of events with different venues raising large amount of funds. Due to this success and popularity, it has been identified as one of the biggest events for raising fund. Due to this particular reason and possessing a good cause to raise funds, this particular event now takes place in every year for raising funds for 200 categories of cancer. Survey A survey was conducted on the public and volunteers / participants to gain feedback from them regarding the different events and the overall campaign of Blackpool Cancer for Life event 2014. The participants for the survey were randomly selected to gain a valid and in-depth view on their experience at the event. In total seven questionnaires were distributed in which three were filled by visitors or public, two by volunteers whereas the remaining three by participants. However, the survey process followed a random approach regarding the selection of sample; it was ensured that the people belonging to different age groups were addressed and were interacted with for the filling up of questionnaire (Wade 2014). This was essential to gain a valid and realistic argument or perception regarding the overall customer experience. Results and Analysis Public The analysis of survey results demonstrates that two of the public participants were not local and both of them were female (The Gazette 2014a). However, one of them was not aware prior to the event that the Race for life event is going to held. The same can be perceived as the merit and demerit as well. Merit as it reflects the charm and reputation of concerned event that attracted the non-local people towards it. Demerit as it clearly demonstrates the ineffectiveness of advertising and promotional activities performed prior to the event. Considering their experience, two of them responded that they were somewhat satisfied with the overall event whereas one female responded that she was quite satisfied (Toum 2014). Moreover, regarding the success of cancer for life event in achieving the vision and mission of the cancer for life research, each of them responded in support of its. Thus, the event seems to be appreciable amongst public as neither of them commented any negative remark. The aspects which were highly appreciated by the public, in context of the participants responses, were structure of event, safety and security, and preparation of presenters. However, people felt that the length of event was somewhat long. The participants also responded that they had a quite a bit better or great deal better experience during the event. Moreover, since each of the participants responded that he or she will surely come to another cancer for event at Blackpool, the overall objective of making the people aware and raising funds for cancer patients seem to have achieved (The Gazette 2014b). The public seems to be highly satisfied with the experience they had, however, the associated executives must work on the advertising and promotional practices, as two of the participants responded that they were not aware of the event details and joined it after seeing the entertainment or learning the event detail from a friend. Further, the online practices seem to be highly effe ctive as one of the participant responded that he gained the information of event from online. The managers or executives also need to plan the event at a better time as each of the participants commented that the event was amazing but the windy and cold weather let it down. They also commented that the contribution of volunteers was really appreciable as they appreciated the support and cheer that they did with full enthusiasm (The Gazette 2014a). The spokes person was also appreciated and people perceived him as one of the key success factor for the whole event. Volunteers / Participants The analysis of volunteers responses demonstrates that the volunteers were also quite satisfied with the overall event. According to the volunteers, event structure, police security, first aiders, presence of ambulance, commitment of event, and team work were the key success factors of event. However, the volunteers complained that they were not made aware of their specific roles as volunteers and were not provided with all necessary information for their role prior to the event. This seems to be a big loophole in the event management and may have lead to negative outcomes (Pudelek 2014). Thus, the managers and executives must address this problem and provide effective training and counseling sessions to each of the volunteer prior to the event, while making them aware of the overall location. The volunteers also responded that the location and time could have been better, although it was good for the run and had a smooth course. The volunteers believed that the event lacked in visib ility, first aid timing, marking of volunteers and better communication tools or equipment (Snead 2014). However, they also felt that the atmosphere and the structure were above expectations, well structured and lively. The analysis of participants responses demonstrates that most of the participants were non-local as one of the participants was from Chorley and other was from Blackburn (Pudelek 2014). As one of the participants aged between 20 to 30 years and others mother was also participating, as commented by him, the event was successful in reaching people from almost all age groups. The participants considered the safety and security, presence of ambulance, first aid bikes, adequate information, commitment, team work, structure of event, and location were the key success factors of the event. All the responses from the participants were in support of the event and liked every aspect. They appreciated the crowd as they motivated and cheered them enthusiastically and were extremely satisfied with the overall event. However, they felt that the refreshments or water bottles could have been directly handed over to the participants rather than keeping it on the tables (Mid Devon Gazette 2014). Other participants commented that it would be better to make the timing of event clear, so that the participants can come early or warm up. Thus, the overall analysis of survey results clearly demonstrates that the event was highly successful in satisfying each of the public, volunteer, and participant. Each of them responded they would love to attend the event next time. However, there seems to be some loop holes that must be adequately addressed and resolved by the event managers or executives, so that there is no scope of faults or inadequate conduct. The crowd added to the attraction and charm of event, thus effective advertising and promotional activities must be conducted prior to the nest event (LEP 2014). The event can also be refined through changing the timing as many of the participants of survey complained about it. Observations The observation of the overall event was conducted consistently so as to gain the key success factors and loopholes in the management or operational practices. Considering the health and safety of people, there were no big issues regarding the same as there was first aid bikes and ambulance present closer to the track. The track was also smooth enough and there were tracks for the wheel chair users. The police security also highly contributed to the safety of people. However, the key problem identified was that in the communication in between volunteers and other staff (Hull Daily Mail 2014). The problem occurred due to the inadequate weather and strong winds. The radios must have been exchanged with modern equipment as when a runner fell badly, the first aider took 10 minutes to the spot but the runner had already left and was clearly delayed and slow. The design and structure of overall event was great and the chosen track was perfect. The stalls, stage and the services all were on the top of promenade, thus being at the centre of all crowd, the public was able to easily join in. the crowd added to the success of event as they were enthusiastic and cheered the participants really well. The event continued without any hassle due to adequate crowd control measures. However, the problem was a little far for the volunteers as they had to walk too much and since many of them were not local, they were not well aware of the place (Hines 2014). It was also found that the map provided to volunteers were complicated as the signs were not clearly marked for each standing point. Thus, the management of volunteers was bit disorganized although it did not have any major negative impact on the event as with time the people started getting familiar with place. The event also lacked in the utilization of IT as the only IT tools used were emails to keep everyone updated regarding the timing and location of event. The marketing materials utilized for the promotion and advertising of event were quite successful (Anderson 2014). The t-shirts with logo of cancer for life emerged as a massive brand as people were well aware of the fact that the event occurs every year. The utilization of website, advertisements on social media sites such as FB and Twitter also paid well. The practices of staff motivation were brilliant, as everyone seemed to be friendly. Although the weather was extremely windy and it was difficult to stand at locations because of the cold, the motivational words from organisers helped in preventing the occurrence of negative thoughts. The overall atmosphere was lively, great, fun and very vibrant. With Blackpool lights on and everything happening at the centre of Blackpool, no one missed what was happening. There were around 10,000 runners and it made the event much more successful (Adkins 2014). However, there should have been more access for the crowd as there was hardly any way to the track but they all were at the end. The crowd seemed to be confused regarding the timing and the volunteers were not told either. The crowd seemed to enjoy it and the cheering, music, stage and presenter was brilliant and made the event stand out even more than the last event. Conclusion The overall event of Blackpool Cancer for Life Event 2014 seemed to be highly appreciated by the crowd as most of the participants of survey responded that they will come back for the event. The key success factors for the event were its structure, safety, police security, first aid bikes, presence of ambulance, and smooth course. On the contrary, inadequate weather, inappropriate communication gadgets, ineffective awareness, and lack of strong advertising and promotional campaigns appeared to be the loopholes of event. However, these loopholes can be easily prevented in the next event. Overall, the event was highly successful in attracting the people from different age groups and thus added to the success of event. The managers and executives could have conducted effective advertising and promotional activities to attract more people.